Оригинальное промо — это прекрасно. Но во всем нужно знать меру, иначе рискуешь вместо внимания и резонанса выставить свой бренд посмешищем. С музыкальным рэп-клипом HTC явно перегнули. И очен сомневаюсь, что Samsung и Apple ответят на брошенный вызов.

Сегодня на YouTube-канале HTCAmerica выложили музыкальный клип "Hold The Crown" с явным вызовом компаниям-конкурентам. Не самый складный речитатив не самого известного репера Грега Карра (Greg Carr) "Doc G" из группы P.M. Dawn, довольно посредственный видеоряд, примитивные подтрунивания айфона и галакси. Впрочем, кому-то наверняка понравится:

Текстовка песни:

Y'all can't be serious man.
Y'all trying to fight us now?
You know what I'm saying?
It took you six years to get what we got in two years!


You don't know who we be?
And we about to say it loud.
HTC, we hold the crown,
Word to Peter Chou.

Biting our frame, but you'll never steal or take away our name, baby,
look at here, and listen.

You're smartphone scared,
They don't want to clash with a Titan,
They saw that M8 debut,
They became enlightened.
Where I'm from, you don't ever get respect for biting.
HTC One M8 is the best,
You are all invited.

Your phone was all glass,
Why you changed your tune now?
Your chip is slower,
But you'll never touch our BoomSound.
More than a few clowns stole what we originated,
We own the universe, your Galaxy is overrated.
It took you copycats six times to get it right,
My One M8 is far too great, you'll never touch this light

Gorilla Glass 3, Duo Sensor, dual speakers,
HTC is MVP your smartphone's on the bleachers,
Internal battery strong,
But if my power's low,
I stay alive with Extreme Power Saving Mode,

Make like the nerdy bloggers
Put it in your pocket now,
HTC cannot be beat,
Help me say it now!

I say it loud,
You know that we hold the crown,


Yeah, HTC,
The greatest smartphone ever created baby,
One M8,
Far too great for y'all competition,
So stop, look and listen,
I say it loud,
We hold the crown,
My word to Peter Chou.

Тот самый Питер Чоу, сооснователь и CEO HTC

И в качестве бонуса линк на песню клипа: http://dl3.htc.com/us/music/holdthecrown.mp3


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